A common issue we often hear is that a school is just about ready to give up on their school app because they’re just not happy with the results. It could be that parents aren’t downloading, or that parent engagement is much lower than was expected. But instead of abandoning your App it’s important to stop and ask, ‘what has gone wrong?’
3-minute read.
Getting parents to download and use your existing school App was hard. Now that you’ve decided you need to move to a new secure App – how do you go about it without alarming parents? A strategic approach is required. Spending a little time planning the change will build parents’ confidence and engagement.
3-minute read.
Each generation has different communication preferences, from glossy printed newsletters or magazines, personal phone calls, to email, SMS, news apps, social media and more. They each have different preferences on how they would like to be kept engaged, a multi-channel platform approach is needed to break through those barriers and reach your whole community.
Every school community can have up to 5 different generations involved. Each of them will have their own preferred way to stay up to date and keep informed. Managing the expectations of each of those 5 generations can be one of the hardest parts of making sure your message is heard.
2-minute read.
As pioneers and leaders in school communication and parent engagement, it’s our duty to perform accurate research and inform schools on trends and effective strategies.
Methods like PC or mobile website, SMS, mobile apps, email and SMS messaging or printed materials are available to schools – but which is the right one to use?
4 Minute Read.
In the past few years, mobile apps have been added to the already large range of communication strategies available to schools. In a recent study, schools told us many of the expectations mobile apps promised to deliver have not materialised, and it’s been discovered that large gaps exist in essential app capabilities.
