It has been proven that when schools strengthen relationships with families and community organisations, they can help build an environment that has the greatest impact on students, and in turn a great impact on the school.
With the recent growth in communication platforms and technologies, there has never been a more opportune time for schools to build a network that not only leads to improved learning outcomes, but also can help mitigate against barriers to student learning such as ill health, bullying and isolation. Below are our top 5 tips on growing engagement in your school.
1. Spread the word!
Your school can have the most amazing event calendar, win the most awards, and deliver the exceptional ATR scores, but unless these news items are communicated in a timely manner, to the right target audience, through the right channels, you will miss the opportunity.
In creating communication, you need to recruit the right content team. Your team will ideally comprise a content manager who will be responsible for scheduling content, managing channel distribution and targeting, as well as a content writer(s). Content writers can come from your parent community, as well as your teacher network. Put the word out at the start of the year – you may want to get specific in your search and look by topic, eg “Sport Writer”, that way you will end up with passionate writers producing engaging content.
If you haven’t already got one, a school app such as School Star is a great platform to publishing engaging content. Parents can use tags to only display content important to them, it allows for two-way messaging between parents, translates the news feed into over 90 languages and comes with a comprehensive analytics suite, so you have 100% transparency on your engagement success.
2. Implement a retention strategy
It’s important to ensure that parents continue to feel engaged with the school, and are given the chance to form strong relationships with the school community through a retention strategy.
Activities that can help achieve this include; Read More