Our History

A Track Record of Ongoing Innovation and Success

2001

  1. MGM Wireless founded by Mark Fortunatow, Greg Sincock and Mark Hurd, who lent their initials to the name of the company. MGM was founded on the “vision that mobile phones could one day be used for much more than just making phone calls and SMS, and would one day become important tools for business.”
  2. After two months, Greg Sincock leaves MGM Wireless, due to family commitments
  3. SMS begins to be explored as a platform for services which could benefit business
  4. First product, messageyou, released. Aimed at nightclubs, it allows users to send messages to a number which are then displayed on large screens inside partnered clubs
  5. After seeing success and media attention with trials of messageyou at several nightclubs in Adelaide, the product is abandoned due to lack of viable revenue stream

2002

  1. messageyou further developed to allows businesses to send SMS messages using a computer system
  2. Service sold to a range of businesses, but sees little use after initial purchases by, among other buyers, trucking companies and real estate agents
  3. Looking for potential customers, through a chance encounter with a teacher at a pub one Friday evening, MGM Wireless hits upon idea of providing services to schools, which at the time needed to commit large amounts of man hours and resources calling up the parents of absent students individually
  4. Initial contact with schools finds a number of principals interested in a system which allows schools to send SMS messages using a computer system
  5. Despite initial enthusiasm from schools, once installed, MGM Wireless finds school staff never get around to typing out messages manually
  6. Development begins for a new, fully automated messaging system for schools as MGM Wireless begins to focus solely on the education sector

2003

  1. Trials begin for messageyou Schools, the first SMS messaging service in the world used to automatically report student absences to parents. Reception from parents, staff and principals and five trial schools is overwhelmingly positive
  2. Local media begin to report on new messaging service, with the story quickly syndicated across Australia and internationally in the US and UK
  3. The South Australian Education Department issues a directive to all school banning its use, claiming lack of product information.
  4. After meetings and product presentations with South Australian Education Department officials, ban lifted
  5. Following the spate of media coverage, South Australian Premier Mike Rann announces $1M package to improve school attendance, with the first item on the project list the implementation of messageyou
  6. messageyou service discussed with South Australian Education Department, and after rigorous security testing, roll out of service commences across state
  7. South Australian schools which have implemented messageyou report 30% improvement in student attendance
  8. MGM Wireless becomes a public company listed as MWR on the Australian Stock Exchange
  9. First annual revenue reported at $47,374[1]

2004

  1. 50% of all government secondary schools in South Australia purchase messageyou
  2. Every mainland state in Australia except NT adopts messageyou, with more than 100 schools contracted to use the service nationwide
  3. Within days of implementation of messageyou by two Western Australian schools, reports appear that unexplained absences have dropped by 75%
  4. messageyou independently shown by South Australian education department and state schools to reduce truancy by 30-80%
  5. Watchlist announced, a service aimed at further improving communication between parents, schools and third parties
  6. Western Australian offices opened
  7. Revenue reported at $406,428[2]

2005

  1. Watchlists launched across Australia allowing school administrators to more efficiently identify and support vulnerable students through message data collation, reports and data filters
  2. Upgrades begin on the MGM SMS Messaging Centre to accommodate increasing demand
  3. Agreement with first schools in Tasmania and Northern Teritory, completing nationwide map of messageyou sales
  4. First inroads made in international market with rollout of messageyou to New Zealand schools
  5. Deloitte Technology Fast 50 Rising Star awarded in recognition of rollout of messageyou to more than 200 schools across Australia and New Zealand
  6. Revenue surpasses $1M for first time, reported at $1,079,960[3]
  7. $371,253 spent on research and development for year[4]

2006

  1. Expansion to USA begins with trials of messageyou begin in three schools in Arizona in the Mid-Western city of Tuscon. Trials quickly report a reduction in truancy of 30-60%
  2. Number of schools contracted hits 240 across Australia and New Zealand
  3. MGM Wireless named Top South Australian Mover by In-Business Magazine’s SA Great 2006 Fast Movers Index and makes top 20 in 2006 Deloitte Tech Fast 50 Awards in recognition of improvements to education outcomes across Australia
  4. MGM Wireless introduces new electronic roll marking system to reduce mistakes made by staff and better support schools across Australia
  5. $590,804 spent on research and development for year[5]
  6. Revenue reported at $1,991,803[6]

2007

  1. International rollout continues as alliance announced with North American company VIP Tone for full release of MGM Wireless services in USA. Agreement signed with Roltin Global to distribute messageyou in India, the world’s largest private education marke, with trials quickly  secured trials with two prestigious private schools in Ahmedabad, the capital of Gujurat
  2. US expansion hits 25 schools across Arizona and California signed up to use messageyou
  3. Whole of state contract signed with Western Australia to make messageyou available to more than 800 government schools
  4. New product 191ASK School News Channel announced, which will allow parents to request information ranging from due dates to sport results ‘on demand’ from school databases via SMS
  5. Revenue surpasses $2M for first time, reported at $2,198,029, with this year also marking the first time substantial income has come from overseas schools in India and the US[7]
  6. $288,883 spent on research and development for year[8]

2008

  1. 191 ASK School News Channel used to deliver daily pollen counts to more than 300,000 students, parents and asthma sufferers via SMS through partnership with Asthma Foundation of South Australia
  2. NSW Education Department selects MGM Wireless for systems-wide school contract to use 191ASK School News Channel, opening market to more than 2300 schools across the state – the world’s single largest education system
  3. Schools contracted hits 257 as upgrades begin on Message Centre infrastructure to enable simultaneous SMS, email and voice mail delivery across multiple regions and countries.
  4. Partnership announced with Miami-based company Plasco to bolster rollout of services to US schools
  5. Revenue reported at $1,902,566[9]
  6. $271,238 spent on research and development for year[10]

2009

  1. Number of operating schools hits 400
  2. Outreach announced, a web based solution designed specifically to support primary school environments and allow administrators to easily locate parent contact details
  3. Completion of msgPool announced, allowing parents to pay to recieve messages from MGM communication systems, reducing costs for schools
  4. Over 4 million SMS messages delivered during in 2009, a 31% increase from the previous year
  5. Revenue for the reported at $1,887,067[11]
  6. $252,365 spent on research and development for year[12]
  7. Victorian and Tasmanian sales licenses purchased to further consolidate operations in Australia

2010

  1. 580 schools report they operating using MGM Wireless services
  2. MGM Wireless wins preferred supplier for a $1.1M contract to supply school messaging services in New Zealand, a potential market of 400 schools. In the first year, 45 schools sign up
  3. RollStar announced, a cloud-based rollmarking service for universal integration with messageyou and Watchlists
  4. Major innovation announced for School News Channel product, allowing parents to invite other family members and friends to receive important school event info and safety alerts.
  5. Revenue for year reported at $2,270,678[13]
  6. $220,470 spent on research and development for year[14]

2011

  1. SMS systems moved to high security cloud based data centre to improve uptime and better protect sensitive information
  2. New SmartSync announced to maintain up-to-date records of contact details for general use and emergencies, providing a specialised solution for schools to contact a student’s caregiver
  3. 738 schools across the globe report they are operating using MGM Wireless services, including 30 schools in New Zealand.
  4. Cloud based RollMarker service released to schools, giving education administrators access to a more efficient digital roll marking service which integrates with other products.
  5. MGM Wireless enters childcare market, providing a service which integrates with existing childcare systems and allows childcare centres to easily communicate with parents and caregivers using SMS messages.
  6. Revenue for year reported at $2,390,87[15]
  7. $195,145 spent on research and development for year[16]

2012

  1. Number of schools contracted hits 963 schools as smartphone app launched for cloud-based Outreach service, enabling administrative staff to use Apple or Android devices to send and recieve messages directly from a school’s database of contacts.
  2. MGM services used to send over 55,000 messages by by flood-stricken schools in NSW, Victoria and Queensland, keeping parents, staff and students informed during ongoing emergency
  3. Web based School News Channel launched, allowing parents, grandparents, guardians and old scholars to subscribe and recieve information about school events, class attendance, meetings and speech nights via SMS
  4. Western Australia education department extends contract for a further 12 months and names MGM Wireless services as a key tool in reducing truancy
  5. As storms hit Western Australia, Victoria and South Australia, schools use MGM Wireless services to send more than 200,000 messages over a 48 hour period to keep parents and the wider school community up to date
  6. Revenue reported at $2,605,719, with a record profit of $602,756[17]
  7. $200,000 spent on research and development for the year[18]

2013

  1. MGM Wireless appointed preferred supplier for the Catholic Education Diocese of Parramatta, which oversees 78 Catholic schools
  2. MGM PinPoint announced, a world first service which uses Google Maps to automatically locate the phones of students who are reported as absent
  3. Contract signed with Mission Australia to provide services to its nation wide network of 51 early learning centres
  4. Over 1,000 education centres across Australia and New Zealand signed up
  5. Revenue reported at $3,023,144, with another record profit of $657,835[19]
  6. MGM Wireless pays maiden dividend
  7. Spending on research and development for the year increased to $642,000[20]

2014

  1. MGM PinPoint app released for smartphones, allowing parents to locate the phones of a student reported as absent and providing anti-bullying and safety services for children, enabling them to send an alert to a parent notifying them of their location
  2. E-Commerce platform Payschool acquired, a service which allows parents to order and pay for a range of school expenses including excursions, uniforms and lunches, as well as enabling the digital signing of permission slips and medical and dietary requirements.
  3. Following launch of MGM Pinpoint, a Northern Territory school announces a reduction in unexplained absences from 60 per week to just 5.
  4. Revenue surpasses $3M, reported at $3,267,253[21]
  5. Schools and childcare centres signed up hits 1,150 across Australia and New Zealand
  6. $567,719 spent on research and development for the year[22]
  7. Western Australia Department of Education selects MGM Wireless for new contract to provide services to more schools in state as well as childcare and early learning centres.
  8. Outreach+ launched, a major upgrade to its existing service which allows the sending of attachments, as well as improved contact details and messaging systems for school administrators

2015

  1. All My Tribe launched, an app for wearable devices and the first major upgrade for the existing Pinpoint service which provide alerts to parents and guardians if children or elderly relatives does not arrive or leave a pre-set location.
  2. MGM Events and Bookings announced, allowing schools to create, schedule and manage events and keep parents and guardians up to date using the existing Outreach+ service.
  3. 1165 schools signed up
  4. Revenue reported at $3,867,822, with company profits for 2015 exceeding $1M for the first time at $1,041,780[23]
  5. Spending on R&D exceeds $1M for the first time at $1,069,361[24]
  6. Specialised smartwatches for use by young children announced, allowing effective utilisation of all the All My Tribe

2016

  1. World first school communication service SchoolStar launched, allowing secure 2-way messaging between parents, students and schools via an app, with backup SMS messages. SchoolStar also provides a range of school information, including news, newsletters, events, calendars, student timetables and sick notes.
  2. Schools signed up hits 1,279
  3. Revenue for year reported at $2,575,684[25]
  4. Research and development expenditure once again breaks record with investment of $1,843,413[26]
  5. Queensland government mandates that all schools in region must provide same day notification of unexplained absences to parents.
  6. Contract won in Queensland to provide services, providing access to 1,736 public, independent and Catholic schools in the state, with more than 87 new schools signed up in the first year.
  7. Statesman Institute released, a disruptive service which matches organisations seeking government assistance with experts in political, corporate and public sector fields to improve the way industry and government interact

 

[1] 2004 Annual Report – Revenue from Ordinary Activities

[2] 2004 Annual Report – Revenue from Ordinary Activities

[3] 2005 Annual Report – Revenue from Ordinary Activities

[4] 2005 Annual Report – Director’s Report

[5] 2006 Annual Report – Director’s Report

[6] 2006 Annual Report – Revenue

[7] 2007 Annual Report – Revenue

[8] 2007 Annual Report – Statement of cashflows

[9] 2008 Annual Report – Income Statement

[10] 2008 Annual Report – Cashflow statement

[11] 2009 Annual Report – Income Statement

[12] 2009 Annual Report – Cashflow statement

[13] 2010 Annual Report – Income Statement

[14] 2010 Annual Report – Cashflow statement

[15] 2011 Annual Report – Income Statement

[16] 2011 Annual Report – Cashflow statement

[17] 2012 Annual Report – Income Statement

[18] 2012 Annual Report – Cashflow statement

[19] 2013 Annual Report – Income Statement

[20] 2013 Annual Report – Cashflow statement

[21] 2014 Annual Report – Income Statement

[22] 2014 Annual Report – Cashflow statement

[23] 2015 Annual Report – Income Statement

[24] 2015 Annual Report – Cashflow statement

[25] 2016 Annual Report – Income Statement

[26] 2016 Annual Report – Cashflow statement

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